a blog for entrepreneurs & startups

Getting Clear on Marketing and Sales

Once you’ve defined your TAM, SAM, and beachhead markets for your startup, you’re ready to start putting together your go-to-market strategy. But first, you need to understand the difference between marketing and sales.

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Defining the Market for Your Startup

You can’t build a customer-centered business without defining the market where those customers are. And then to get those customers, you need to hit marketing and sales out of the park.

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Who’s Writing This Blog for entrepreneurs and startups?

The Mill is the heart of Bloomington’s startup ecosystem and its largest coworking space. As a nonprofit, we rely on membership fees and event space rentals, and on some very generous sponsors, too. Most importantly, we are entrepreneurs leading entrepreneurs!

The Mill provides access to a community of peers and mentors. In addition, we offer programs to turn innovative ideas and technologies into business concepts, as well as capacity-building resources, and access to startup capital.

Hundreds of members and dozens of companies call our beautiful coworking space home. Our diverse members include techies, solopreneurs and small companies,, for example, as well as freelancers, creatives, and remote workers. You can join for the coworking amenities, or join for the entrepreneurial support. We’re always energized by the great people we meet at The Mill!