a blog for entrepreneurs & startups

Developing Customer Insights

The process of unpacking interviews into insights requires paying careful attention as you revisit the conversations, capturing important data, and then sorting those observations into patterns.

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Flywheel Fund Invests in Blueprint Stats

Less than 1% of the basketball world uses breakdowns, due to the cost and difficulty of accessing the technology. Blueprint Stats attacks that problem head on at a time when both sides of the market are looking for player insights.

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Learning to Listen to Customer Needs

When you set out to put customers at the center of your business, your first task is to understand customer needs. To build a truly human-centered enterprise, you have to allow customer feedback and perception to shape the value proposition of your product.

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Who’s Writing This Blog for entrepreneurs and startups?

The Mill is the heart of Bloomington’s startup ecosystem and its largest coworking space. As a nonprofit, we rely on membership fees and event space rentals, and on some very generous sponsors, too. Most importantly, we are entrepreneurs leading entrepreneurs!

The Mill provides access to a community of peers and mentors. In addition, we offer programs to turn innovative ideas and technologies into business concepts, as well as capacity-building resources, and access to startup capital.

Hundreds of members and dozens of companies call our beautiful coworking space home. Our diverse members include techies, solopreneurs and small companies,, for example, as well as freelancers, creatives, and remote workers. You can join for the coworking amenities, or join for the entrepreneurial support. We’re always energized by the great people we meet at The Mill!