Defining the Market for Your Startup

Defining the Market for Your Startup

Once you’ve identified revenue model(s), now it’s time to discuss customer acquisition and how to get your product into the market. When you’re talking to investors about your startup, you’re going to get asked some questions over and over: “What’s your total market...
Customer Development, Part 1

Customer Development, Part 1

Entrepreneur Eric Ries, author of The Lean Startup, once wrote, “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” A critical way that startups mitigate that uncertainty, or risk, is by putting...

What Makes a Great Startup Idea?

Of the five essential elements of entrepreneurial success, the vision—a great startup idea—is the alpha and the omega. So how do you know if you have an exceptional idea? One way is to look at how angel investors and venture capital firms evaluate potential. They look...