Product Ideation: Acting on Insights

Product Ideation: Acting on Insights

Thanks for following our startup help series on putting customers at the center of your business! (If you haven’t yet, please take a moment to subscribe to updates at the bottom of this page so that you don’t miss a post.) In this post, we’ll explore product ideation....
Customer Development, Part 2

Customer Development, Part 2

In part 1 on customer development, we talked about the importance of building a human-centered startup. When you focus on understanding and solving customers’ problems, your idea will find product market fit much faster. So how do you learn what customers need and...
Customer Development, Part 1

Customer Development, Part 1

Entrepreneur Eric Ries, author of The Lean Startup, once wrote, “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” A critical way that startups mitigate that uncertainty, or risk, is by putting...