Developing Customer Insights

Developing Customer Insights

If you’ve been following our series on putting customers at the center of your business, you know that getting out and talking to customers is critical to understanding their true needs and mitigating startup risk. Once you’ve developed customer empathy, you can...
Customer Development, Part 2

Customer Development, Part 2

In part 1 on customer development, we talked about the importance of building a human-centered startup. When you focus on understanding and solving customers’ problems, your idea will find product market fit much faster. So how do you learn what customers need and...