STARTUP HELP

Writing an Executive Summary

An executive summary is a short, formal, written overview of your company that you can share with investors and others interested in understanding your business.

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Building a Startup Team

Technical skills and relevant experience are important, but so are interpersonal skills, communication and working styles, and most of all, trust.

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Understanding Customers, Buyers, and Users

To be successful at acquiring and retaining sales, you must meet the customer’s broad business needs, appeal to the primary economic buyer’s decision-making needs; and fulfill end user functional needs.

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Getting Clear on Marketing and Sales

Once you’ve defined your TAM, SAM, and beachhead markets for your startup, you’re ready to start putting together your go-to-market strategy. But first, you need to understand the difference between marketing and sales.

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