The process of unpacking interviews into insights requires paying careful attention as you revisit the conversations, capturing important data, and then sorting those observations into patterns.
Developing Customer Insights
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STARTUP HELP
Learning to Listen to Customer Needs
When you set out to put customers at the center of your business, your first task is to understand customer needs. To build a truly human-centered enterprise, you have to allow customer feedback and perception to shape the value proposition of your product.
Mill Membership Benefits: One Sweet Deal
What most people don’t know is that members can receive thousands of dollars in benefits through our partnership perks—and we’re always adding more.
Customer Development, Part 2
Learn how a cycle of testing desirability, feasibility, and viability with customers can help you achieve product market fit.
Customer Development, Part 1
As much as we think of startups as being about great technology and ideas, the most successful startups are human-centered. They make customer development a top priority.
Building an Effective Board of Advisors
A board of advisors is a group of experts in their field who are handpicked by the CEO and/or founders to help guide decision making.