Technical skills and relevant experience are important, but so are interpersonal skills, communication and working styles, and most of all, trust.
To be successful at acquiring and retaining sales, you must meet the customer’s broad business needs, appeal to the primary economic buyer’s decision-making needs; and fulfill end user functional needs.
Once you’ve defined your TAM, SAM, and beachhead markets for your startup, you’re ready to start putting together your go-to-market strategy. But first, you need to understand the difference between marketing and sales.
You can’t build a customer-centered business without defining the market where those customers are. And then to get those customers, you need to hit marketing and sales out of the park.
How you monetize will impact how you define your business moving forward. Revenue models are fluid, and you can pivot.
Whether your product is simple or complex, you build prototypes to test your assumptions with customers and get feedback—and then act on that feedback to improve your product.