Developing Customer Insights

The process of unpacking interviews into insights requires paying careful attention as you revisit the conversations, capturing important data, and then sorting those observations into patterns.

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Learning to Listen to Customer Needs

When you set out to put customers at the center of your business, your first task is to understand customer needs. To build a truly human-centered enterprise, you have to allow customer feedback and perception to shape the value proposition of your product.

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Customer Development, Part 1

As much as we think of startups as being about great technology and ideas, the most successful startups are human-centered. They make customer development a top priority.

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