STARTUP HELP

Defining the Market for Your Startup

You can’t build a customer-centered business without defining the market where those customers are. And then to get those customers, you need to hit marketing and sales out of the park.

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Creating a Prototype

Whether your product is simple or complex, you build prototypes to test your assumptions with customers and get feedback—and then act on that feedback to improve your product.

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Product Ideation: Acting on Insights

Once you’ve investigated the Problem Space, you’re ready to enter the Solution Space and start to work on product ideation. Ideation is the process of further defining or reimagining your product in more detail.

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Defining a Customer POV

When it comes to designing products and services, often you’ll get better outcomes if you develop your product with a very specific person in mind.

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Developing Customer Insights

The process of unpacking interviews into insights requires paying careful attention as you revisit the conversations, capturing important data, and then sorting those observations into patterns.

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