STARTUP HELP

Building a Startup Team

Technical skills and relevant experience are important, but so are interpersonal skills, communication and working styles, and most of all, trust.

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Understanding Customers, Buyers, and Users

To be successful at acquiring and retaining sales, you must meet the customer’s broad business needs, appeal to the primary economic buyer’s decision-making needs; and fulfill end user functional needs.

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Getting Clear on Marketing and Sales

Once you’ve defined your TAM, SAM, and beachhead markets for your startup, you’re ready to start putting together your go-to-market strategy. But first, you need to understand the difference between marketing and sales.

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Defining the Market for Your Startup

You can’t build a customer-centered business without defining the market where those customers are. And then to get those customers, you need to hit marketing and sales out of the park.

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Creating a Prototype

Whether your product is simple or complex, you build prototypes to test your assumptions with customers and get feedback—and then act on that feedback to improve your product.

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