STARTUP HELP

Developing Customer Insights

The process of unpacking interviews into insights requires paying careful attention as you revisit the conversations, capturing important data, and then sorting those observations into patterns.

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Learning to Listen to Customer Needs

When you set out to put customers at the center of your business, your first task is to understand customer needs. To build a truly human-centered enterprise, you have to allow customer feedback and perception to shape the value proposition of your product.

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Customer Development, Part 1

As much as we think of startups as being about great technology and ideas, the most successful startups are human-centered. They make customer development a top priority.

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