All Product Market Fit

Like a Glove Podcast, Episode 1: Introducing Like a Glove!

Like a Glove is all about product market fit. In startup terms, what that means is your product—whatever you’re selling to your customers—solves a major pain point for them and fits like a glove—which is obviously how we came up with the name. And this is a really critical step for startups to figure out, because if they don’t figure out this step, everything else is much more difficult. Selling is more difficult. Getting referrals is more difficult. Marketing is more difficult, because ultimately you’re trying to sell a product or service to your customers that isn’t quite exactly what they’re looking for.

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