You don’t get product-market fit without starting with really understanding the problems–understanding not just, “Is it a problem?” but, “Is it a problem they are focused on solving today?” We call it product-market fit, but it really should be problem-product fit.
And so the distribution really, really matters. If you’re going to build something but you can’t get it to a lot of people, it’s not a high-growth tech product.
I’ve found that anywhere that I work, if you can help figure out how to make your product make someone money as opposed to save someone money, you tend to do a little better.
Imagine if you had to go out and find a new job every few months and advertise to potential employers that you were getting employed so that they would employ you—and you had to do it by creating your own website.
Geng Wang, co-founder and CEO of Civic Champs, drops by the podcast to discuss finding product market fit across industries, pivoting, and PokémonGo.
Hear from Jane Martin, a retired venture capitalist and former Board Chair for The Mill, about finding product-market fit that adds tech to “sleepy” markets.