a blog for entrepreneurs & startups

Product Ideation: Acting on Insights

Once you’ve investigated the Problem Space, you’re ready to enter the Solution Space and start to work on product ideation. Ideation is the process of further defining or reimagining your product in more detail.

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Announcing the Finalists for Crossroads 2021

Every year, we're blown away by the quality of competitors at Crossroads Pitch Competition. This year is no exception! But after dozens of pitches and a tough round of semi-final judging, it's down to the final four: Indiana's brightest rising startup stars! Drum...

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Defining a Customer POV

When it comes to designing products and services, often you’ll get better outcomes if you develop your product with a very specific person in mind.

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Who’s Writing This Blog for entrepreneurs and startups?

The Mill is the heart of Bloomington’s startup ecosystem and its largest coworking space. As a nonprofit, we rely on membership fees and event space rentals, and on some very generous sponsors, too. Most importantly, we are entrepreneurs leading entrepreneurs!

The Mill provides access to a community of peers and mentors. In addition, we offer programs to turn innovative ideas and technologies into business concepts, as well as capacity-building resources, and access to startup capital.

Hundreds of members and dozens of companies call our beautiful coworking space home. Our diverse members include techies, solopreneurs and small companies,, for example, as well as freelancers, creatives, and remote workers. You can join for the coworking amenities, or join for the entrepreneurial support. We’re always energized by the great people we meet at The Mill!