a blog for entrepreneurs & startups

Building a Startup Team

Technical skills and relevant experience are important, but so are interpersonal skills, communication and working styles, and most of all, trust.

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Understanding Customers, Buyers, and Users

To be successful at acquiring and retaining sales, you must meet the customer’s broad business needs, appeal to the primary economic buyer’s decision-making needs; and fulfill end user functional needs.

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WANDR Wins Crossroads Idea Competition

John Laughlin and Josh Roche are the winners of the 2021 Crossroads Idea Competition for their proposal, WANDR. WANDR will build a community of outdoor adventurers who want to either rent out their own gear or seek to rent others’ gear.

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Who’s Writing This Blog for entrepreneurs and startups?

The Mill is the heart of Bloomington’s startup ecosystem and its largest coworking space. As a nonprofit, we rely on membership fees and event space rentals, and on some very generous sponsors, too. Most importantly, we are entrepreneurs leading entrepreneurs!

The Mill provides access to a community of peers and mentors. In addition, we offer programs to turn innovative ideas and technologies into business concepts, as well as capacity-building resources, and access to startup capital.

Hundreds of members and dozens of companies call our beautiful coworking space home. Our diverse members include techies, solopreneurs and small companies,, for example, as well as freelancers, creatives, and remote workers. You can join for the coworking amenities, or join for the entrepreneurial support. We’re always energized by the great people we meet at The Mill!