Building a Startup Team

Building a Startup Team

Building a business is not a solo sport. Teams of founders have a greater span of knowledge and skills than solo founders. They also support each other when the going gets tough—and it always gets tough. Building a business requires many disparate skills and...
Understanding Customers, Buyers, and Users

Understanding Customers, Buyers, and Users

By this point, you’ve determined your revenue model(s) and defined your market, and you’re laying out your sales and marketing strategies to reach that market. Your goal (we hope!) is to build a customer-centered business. But first, you have to acquire some...
WANDR Wins Crossroads Idea Competition

WANDR Wins Crossroads Idea Competition

Last night, John Laughlin and Josh Roche took home first place and $2,500 at the 2021 Crossroads Idea Competition! Their proposed idea, WANDR, will build a community of outdoor adventurers who want to either rent out their own gear or seek to rent others’ gear. Roche,...